Automotive Business

FIRST GROUP Raises 13.9 Million USD (1.6 Billion JPY) in Series A Funding - Aim to strengthen the development of global car life-tech services under the “cars” brand. –

FIRST GROUP Inc. (Headquarters: Shibuya-ku, Tokyo, CEO: Takaaki Todo), the supplier of “cars,” a global car life tech service, has raised approximately 13.9 Million USD (1.6 Billion JPY), including a capital increase through a third-party allotment, as a series A round.

With this, we will strengthen our development into “cars MANAGER,” a marketing automation service that supports management, 

attracting customers, and multiple business deployment for the automobile industry, including the automobile maintenance industry and “cars,” a global car life tech service for individuals.

We will also promote the car life revolution through co-creation with companies in other industries, including the previously announced capital and business alliance with Cainz and related groups.

Summary of Funding

FIRST GROUP Inc. Funding amount: Approximately 13.9 Million USD (including debt)

About “cars”

The concept is “Enjoy! Smart Car Life.” It is a car life tech service that provides people worldwide with an enjoyable and stylish car life.

B to C Service: “cars”

“cars”: A global car life tech service for users such as car sales, maintenance, body repair and paint, parts, insurance, sharing, and MaaS. We provide a one-stop service for all aspects of car ownership and utilization, including a trading market that boasts one of the largest registered numbers in Japan and AI-based vehicle price assessment.


*Only available in Japanese 

B to B service:”cars MANAGER”

“cars MANAGER” is an empathetic marketing automation service that focuses on the car life of customers in the automobile-related market. Collecting and analyzing AI and car life data of people and cars, it utilizes them for “management support,” “support for attracting customers,” and “support for multiple businesses,” which leads to sustainable growth, increased sales and profits, and customer building.  


*Only available in Japanese 

Company Profile

Company name: FIRST GROUP Inc.

Tokyo head office: 2-24-12 Shibuya, Shibuya-ku, Tokyo WeWork Shibuya Scramble Square

Establishment: 1960

Representative: Takaaki Todo, President and representative director

Business: Planning, development, and provision of the “cars” brand of global car life tech services, etc.


*Only available in Japanese